Genealogy continues to evolve into new areas in the ever-broading scope of the field. Quoting from the website's homepage . . .
"Familybuilder is a leading software application development company focused on building genealogy and family-oriented applications within online social networks. The company’s flagship product, Family Tree, is a leading social genealogy application on Facebook, Bebo, and MySpace. As of April 1, 2008 over 10,000,000 profiles have been built with Familybuilder."