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PageTurners Book Club - The Tipping Point

Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment they take off, they reach their critical mass, or, the Tipping Point. Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends and the people who create the phenomenon of the word of mouth.

Book Club Info
Title: 
The Tipping Point
Author: 
Malcolm Gladwell
Jacket image: 
http://content.sirsi.com/uhtbin/getenrich/0316316962/COVER_GIF
ISBN: 
0316316962
Event Info
Date: 
Wednesday, June 3, 2009 - 1:30pm to 2:30pm
Contact name: 
Age: